The Innovation Game - Corinium Digital
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The Innovation Game

How Data is Driving Digital Transformation

 

As part of our ongoing commitment to data and analytics professionals, we interviewed 100 senior data and analytics professionals. The study was commissioned by Paxata, Accenture and Microsoft and the results are presented with commentary from our advisory board members and sponsors.

 

The following report is designed to give an overview of the challenges, opportunities and technology requirements facing those responsible for accelerating data and analytics within their organization.

 

Key findings:

  • Over 60 percent of respondents surveyed stated that their organizations store and use data for business analytics in a hybrid, multi-cloud strategy with data originating from cloud environments and existing on premises infrastructure.
  • Nearly all (93 percent) respondents said that their organizations are investing more than $1 million in new analytics initiatives in 2018/19. The main purpose of their analytics function are achieving cost savings and efficiency (43 percent) and to bolster revenue generation (23 percent).
  • Three out of four (75 percent) are set up and trained on self-service analytics, and 76 percent of those that are set up believe this approach has enabled proliferation, understanding, and use of analytics throughout the business.

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